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探討學校如何透過顧客關係管理系統整理學生、家長、校友與潛在招生名單，建立持續追蹤、分眾溝通與招生轉換的管理流程。

7 Articles
Brand Marketing

Now that a relationship has been established, what's next? Use newsletters, email marketing (EDM), and customer relationship management (CRM) to further deepen and strengthen that relationship.

10-05-2026
Admissions Strategy

From Stranger to Student: Connecting the Entire Student Recruitment Journey with Digital Tools

10-05-2026
Management

Alumni building doesn't begin after graduation: How schools can extend relationships into long-term communities

10-05-2026
Brand Marketing

Why do schools need e-newsletters? In the age of social media, what value does email still hold?

09-16-2026
Brand Marketing

Besides student recruitment, what other uses can the school's e-newsletter be?

09-15-2026
Brand Marketing

How exactly should schools divide the responsibilities among newsletters, LINE, social media, and websites?

07-13-2026
Admissions Strategy

How to do experiential marketing? A practical guide to school camps and micro-courses.

06-02-2026
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