Brand Marketing
From brand positioning and content management to digital exposure, this article explores how schools can establish a clear brand image, allowing their unique educational characteristics to be seen by more students, parents, and society, and continuously accumulate long-term influence.
Now that a relationship has been established, what's next? Use newsletters, email marketing (EDM), and customer relationship management (CRM) to further deepen and strengthen that relationship.
A relationship established through an event, briefing, or form is just the beginning. Through...
Why do schools need brand marketing? The real student recruitment process might begin even before students start choosing schools.
The value of brand marketing lies not only in exposure during the enrollment season, but also in reaching students...
Why do schools need e-newsletters? In the age of social media, what value does email still hold?
The value of an e-newsletter lies not only in sending letters, but also in transforming a single exposure into long-term...
Besides student recruitment, what other uses can the school's e-newsletter be?
Newsletters are not just a recruitment tool. They can also be used to manage parents, and...
School marketing: short videos or articles – how to choose?
One of the most common problems schools encounter when doing digital marketing is limited...
How can schools leverage connections with the local community to create unique selling points and marketing angles?
The most unique and difficult-to-replicate features of a school are often not in newly designed slogans or activities...
American schools are strengthening public relations and communication: How can Taiwanese schools integrate this function into their existing structures?
In recent years, American schools have gradually shifted the focus of campus public relations and communication from an adjunct to administrative work...
School marketing starts with establishing organizational culture.
School marketing should not begin with websites, social media, or recruitment ads, but should...
How exactly should schools divide the responsibilities among newsletters, LINE, social media, and websites?
The school also operates a website, social media accounts, LINE, and an electronic timekeeping service...
How can schools do SEO? First, understand how search engines find your website.
SEO is more than just keyword and article ranking. This article discusses search engines...
Five marketing methods schools can start even without a large budget.
School marketing doesn't necessarily have to start with a large advertising budget. From Go...
