Admissions Strategy
From declining birth rates, student school selection, parent decision-making to enrollment planning, this analysis examines how schools can rethink their enrollment methods, establish more comprehensive enrollment strategies, and truly transform their unique characteristics into reasons for students and parents to choose them.
From Stranger to Student: Connecting the Entire Student Recruitment Journey with Digital Tools
Recruitment is not a single exposure or event, but a journey from being seen...
Don't just publish tuition fees: How schools can use subsidy information to lower admission barriers
What students and parents truly care about is not just the original tuition fees published by the school...
In the age of AI, here are 5 digital asset initiatives schools should start doing now.
When schools face AI today, what they really need to prepare for isn't necessarily buying a...
In the future, let AI help you with student recruitment: Start by perfecting your school website now.
In the future, students and parents may be able to directly inquire about suitable schools through AI...
Camp and Micro-course Marketing: How to turn "summer camps" into "recruitment reservoirs"?
The camp is more than just an activity; it can be the starting point of a recruitment journey.
Taiwan's schools are losing 30,000 first-grade students in three years: the real competition for school admissions is just beginning.
The number of first-grade students in Taiwan has decreased by more than 30,000 in three years, and the future student population...
When AI starts helping students choose schools, are the schools ready?
As AI gradually participates in the school selection process for students and parents, schools need to...
School marketing doesn't just begin during admissions season: Understanding the five-stage school selection journey for students and parents.
Students and parents don't begin choosing a school just during the admissions season, but...
Understanding Generation Alpha: Are Schools Ready for the Next Wave of High School Admissions?
The Alpha generation is beginning to enter high school. This group, who have been...
Understanding Generation Z: What kind of students are universities facing in today's admissions process?
Current university admissions primarily target Generation Z. This generation of students...
How to do experiential marketing? A practical guide to school camps and micro-courses.
For school camps and micro-courses to be effective, it's not enough to just make the activities lively...
Are school admissions and marketing the same thing?
Student recruitment and marketing are not the same thing. Marketing is responsible for getting students and parents to recognize and connect with each other...
