{"id":25042,"date":"2026-09-04T13:31:27","date_gmt":"2026-09-04T05:31:27","guid":{"rendered":"https:\/\/marketing.schoolstw.com\/?p=25042"},"modified":"2026-10-06T17:49:43","modified_gmt":"2026-10-06T09:49:43","slug":"school-communications-function","status":"publish","type":"post","link":"https:\/\/marketing.schoolstw.com\/en\/school-communications-function\/","title":{"rendered":"American schools are strengthening public relations and communication: How can Taiwanese schools integrate this function into their existing structures?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u904e\u53bb\u5b78\u6821\u8ac7\u300c\u516c\u95dc\u300d\uff0c\u5f88\u5bb9\u6613\u60f3\u5230\u65b0\u805e\u7a3f\u3001\u5a92\u9ad4\u806f\u7d61\uff0c\u6216\u8005\u6709\u4eba\u8ca0\u8cac 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class=\"wp-block-paragraph\">\u4eca\u5929\u5b78\u6821\u6700\u5927\u7684\u554f\u984c\u4e4b\u4e00\uff0c\u5df2\u7d93\u4e0d\u662f\u8cc7\u8a0a\u592a\u5c11\uff0c\u800c\u662f\u8cc7\u8a0a\u592a\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 \u5e74 NSPRA \u8abf\u67e5\u4e2d\uff0c83% \u7684\u6821\u5712\u50b3\u64ad\u4eba\u54e1\u8a8d\u70ba\u300c\u592a\u591a\u8a0a\u606f\u540c\u6642\u7af6\u722d\u5bb6\u5ead\u6ce8\u610f\u529b\u300d\u662f\u5bb6\u9577\u6e9d\u901a\u7684\u4e3b\u8981\u969c\u7919\uff0c48% \u8a8d\u70ba\u5bb6\u5ead\u5c0d\u5b78\u5340\u8cc7\u8a0a\u7f3a\u4e4f\u8208\u8da3\uff0c36% \u6307\u51fa\u6e9d\u901a\u4eba\u529b\u4e0d\u8db3\uff0c\u53e6\u6709 19% \u8a8d\u70ba\u5bb6\u5ead\u7f3a\u4e4f\u5c0d\u5b78\u5340\u8a0a\u606f\u7684\u4fe1\u4efb\u3002\u5b78\u6821\u8207\u5bb6\u5ead\u6e9d\u901a\u6700\u5e38\u898b\u7684\u969c\u79192024 NSPRA \u6703\u54e1\u8abf\u67e5\u8a0a\u606f\u592a\u591a\u3001\u5f7c\u6b64\u7af6\u722d\u6ce8\u610f\u529b83%\u5bb6\u5ead\u5c0d\u5b78\u5340\u8a0a\u606f\u7f3a\u4e4f\u8208\u8da348%\u6e9d\u901a\u4eba\u529b\u4e0d\u8db336%\u5c0d\u5b78\u5340\u8a0a\u606f\u7f3a\u4e4f\u4fe1\u4efb19%020406080%\u8cc7\u6599\u4f86\u6e90\uff1aNSPRA 2024 Profile of a School Communicator<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u4ee5\u597d\u7684\u6e9d\u901a\u4e0d\u80fd\u53ea\u770b\u300c\u6709\u6c92\u6709\u767c\u5e03\u300d\u3002\u66f4\u61c9\u8a72\u8ffd\u8e64\u5bb6\u9577\u662f\u5426\u770b\u5f97\u61c2\u3001\u54ea\u4e9b\u8cc7\u8a0a\u4e00\u76f4\u627e\u4e0d\u5230\u3001\u54ea\u4e9b\u554f\u984c\u53cd\u8986\u88ab\u8a62\u554f\u3001\u62db\u751f\u8aaa\u660e\u6703\u6700\u5e38\u51fa\u73fe\u54ea\u4e9b\u7591\u554f\uff0c\u4ee5\u53ca\u6559\u5e2b\u662f\u5426\u80fd\u5728\u5c0d\u5916\u767c\u5e03\u4e4b\u524d\u5148\u53d6\u5f97\u9700\u8981\u7684\u8cc7\u8a0a\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u9019\u624d\u662f\u7f8e\u570b\u6821\u5712\u6e9d\u901a\u5c08\u696d\u5316\u8da8\u52e2\uff0c\u771f\u6b63\u503c\u5f97\u53f0\u7063\u5b78\u6821\u501f\u93e1\u7684\u5730\u65b9\uff1a<strong>\u4e0d\u662f\u591a\u8a2d\u4e00\u500b\u8077\u4f4d\uff0c\u800c\u662f\u8b93\u300c\u5b78\u6821\u5982\u4f55\u88ab\u7406\u89e3\u300d\u6210\u70ba\u4e00\u9805\u6301\u7e8c\u88ab\u7ba1\u7406\u7684\u5de5\u4f5c\u3002<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">\u8cc7\u6599\u4f86\u6e90\u8207\u8aaa\u660e<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u570b\u6578\u64da\u4e3b\u8981\u4f86\u81ea National School Public Relations Association (NSPRA) \u7684&nbsp;<em>2024 Profile of a School Communicator<\/em>\u3002\u8a72\u8abf\u67e5\u65bc 2024 \u5e74 12 \u6708\u81f3 2025 \u5e74 1 \u6708\u9032\u884c\uff0c\u767c\u9001\u7d66 2,828 \u540d\u6703\u54e1\uff0c\u53d6\u5f97 586 \u4efd\u5b8c\u6574\u56de\u8986\u8207 98 \u4efd\u90e8\u5206\u56de\u8986\u3002\u7531\u65bc\u6a23\u672c\u70ba NSPRA \u6703\u54e1\uff0c\u672c\u6587\u5c07\u5176\u4f5c\u70ba\u7f8e\u570b\u6821\u5712\u50b3\u64ad\u5c08\u696d\u5316\u8da8\u52e2\u7684\u89c0\u5bdf\u6307\u6a19\uff0c\u800c\u975e\u5168\u7f8e\u6240\u6709\u5b78\u6821\u7684\u4ee3\u8868\u6027\u7d71\u8a08\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NSPRA 2024 Profile of a School Communicator\uff1a<a href=\"https:\/\/www.nspra.org\/2024profile\">https:\/\/www.nspra.org\/2024profile<\/a><\/li>\n\n\n\n<li>\u53f0\u7063\u9ad8\u7d1a\u4e2d\u7b49\u5b78\u6821\u5b78\u751f\u6578\u4f7f\u7528\u6559\u80b2\u90e8\u7d71\u8a08\u8655\u300a\u9ad8\u7d1a\u4e2d\u7b49\u5b78\u6821\u6982\u6cc1\u7d71\u8a08\uff08114 \u5b78\u5e74\u5ea6\uff09\u300b\u3002<\/li>\n\n\n\n<li>\u6559\u80b2\u90e8\u7d71\u8a08\u8655\uff1a<a href=\"https:\/\/stats.moe.gov.tw\/bookcase\/High\/115\/index.html\">https:\/\/stats.moe.gov.tw\/bookcase\/High\/115\/index.html<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u570b\u5b78\u6821\u8fd1\u5e74\u9010\u6b65\u628a\u6821\u5712\u516c\u95dc\u8207\u6e9d\u901a\u5f9e\u9644\u5e36\u884c\u653f\u5de5\u4f5c\u8f49\u70ba\u5c08\u696d\u7ba1\u7406\u529f\u80fd\u3002\u5c0d\u53f0\u7063\u5b78\u6821\u800c\u8a00\uff0c\u672a\u5fc5\u9700\u8981\u65b0\u589e\u8077\u4f4d\uff0c\u800c\u662f\u8981\u5728\u65e2\u6709\u7de8\u5236\u4e2d\u627e\u5230\u9069\u5408\u7684\u4eba\u6216\u5c0f\u7d44\uff0c\u6574\u5408\u7db2\u7ad9\u3001\u793e\u7fa4\u3001\u65b0\u805e\u3001\u62db\u751f\u3001\u5bb6\u9577\u6e9d\u901a\u8207\u5371\u6a5f\u61c9\u8b8a\u3002\u672c\u6587\u4ee5\u7f8e\u570b\u8abf\u67e5\u6578\u64da\u8207\u53f0\u7063\u5c11\u5b50\u5316\u80cc\u666f\uff0c\u6574\u7406\u9019\u9805\u529f\u80fd\u70ba\u4f55\u91cd\u8981\u3001\u9069\u5408\u7531\u8ab0\u8ca0\u8cac\uff0c\u4ee5\u53ca\u61c9\u8a72\u5982\u4f55\u904b\u4f5c\u3002<\/p>","protected":false},"author":1,"featured_media":25089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":39,"footnotes":""},"categories":[39],"tags":[53,82],"class_list":["post-25042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-trend","tag-hot"],"_links":{"self":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/posts\/25042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/comments?post=25042"}],"version-history":[{"count":0,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/posts\/25042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/media\/25089"}],"wp:attachment":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/media?parent=25042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/categories?post=25042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/tags?post=25042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}