{"id":26110,"date":"2026-10-05T23:01:03","date_gmt":"2026-10-05T15:01:03","guid":{"rendered":"https:\/\/marketing.schoolstw.com\/?page_id=26110"},"modified":"2026-10-05T23:26:20","modified_gmt":"2026-10-05T15:26:20","slug":"aboutus","status":"publish","type":"page","link":"https:\/\/marketing.schoolstw.com\/en\/aboutus\/","title":{"rendered":"About Us"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"26110\" class=\"elementor elementor-26110\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1e289 e-con e-atomic-element e-div-block-base e-default-div\" data-id=\"6f1e289\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6f1e289\">\n    \t\t<div class=\"elementor-element elementor-element-bd7df13 elementor-widget elementor-widget-html\" data-id=\"bd7df13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.sm-shell {\n  padding: 0;\n  background: 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color: var(--sm-purple);\n  font-size: 13px;\n  font-weight: 700;\n  letter-spacing: .1em;\n}\n.sm-about .sm-split {\n  display: grid;\n  grid-template-columns: 1fr 1.1fr;\n  gap: 64px;\n  align-items: start;\n}\n.sm-about .sm-body p + p {\n  margin-top: 20px;\n}\n.sm-about .sm-about-statement {\n  margin-top: 24px;\n  padding-left: 20px;\n  border-left: 3px solid var(--sm-purple);\n  color: var(--sm-ink);\n  font-size: 22px;\n  font-weight: 650;\n  line-height: 1.6;\n}\n.sm-about .sm-global {\n  background: #f3edf9;\n}\n.sm-about .sm-global-box {\n  padding: 32px;\n  border: 1px solid #ded1ec;\n  border-radius: 18px;\n  background: #fff;\n}\n.sm-about .sm-global-box h3 {\n  margin-bottom: 22px;\n  font-size: 20px;\n}\n.sm-about .sm-factors {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 12px;\n}\n.sm-about .sm-factor {\n  padding: 14px 16px;\n  border: 1px solid #e8def2;\n  border-radius: 10px;\n  background: var(--sm-soft);\n  color: var(--sm-purple);\n  font-size: 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#fff;\n}\n.sm-about .sm-cta-box {\n  padding: 48px;\n  border: 1px solid #751bd0;\n  border-radius: 22px;\n  background: var(--sm-purple);\n}\n.sm-about .sm-cta-box .sm-eyebrow,\n.sm-about .sm-cta-box h2 {\n  color: #fff;\n}\n.sm-about .sm-cta-box p {\n  max-width: 670px;\n  margin-top: 20px;\n  color: #fff;\n}\n.sm-about .sm-cta-box .sm-btn {\n  border-color: #fff;\n  background: #fff;\n  color: var(--sm-purple);\n}\n.sm-about .sm-cta-box .sm-btn:hover {\n  background: #f0e6fb;\n}\n.sm-about .sm-cta-box .sm-btn-outline {\n  background: transparent;\n  color: #fff;\n}\n.sm-about .sm-cta-box .sm-btn-outline:hover {\n  background: rgba(255,255,255,.12);\n}\n.sm-about .sm-cta-box a:focus-visible {\n  outline-color: #fff;\n}\n@media (max-width: 960px) {\n  .sm-about .sm-hero-grid,\n  .sm-about .sm-split {\n    grid-template-columns: 1fr;\n    gap: 36px;\n  }\n  .sm-about .sm-grid-four {\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n  }\n  .sm-about .sm-grid-three {\n    grid-template-columns: 1fr;\n  }\n  .sm-about .sm-hero-panel {\n    max-width: 600px;\n  }\n}\n@media (max-width: 600px) {\n  .sm-shell .sm-about {\n    border-radius: 18px;\n    font-size: 16px;\n  }\n  .sm-about .sm-wrap {\n    width: calc(100% - 36px);\n  }\n  .sm-about h1 {\n    font-size: 34px;\n  }\n  .sm-about h2 {\n    font-size: 28px;\n  }\n  .sm-about .sm-hero {\n    padding: 48px 0;\n  }\n  .sm-about .sm-section {\n    padding: 48px 0;\n  }\n  .sm-about .sm-grid {\n    gap: 14px;\n    margin-top: 28px;\n  }\n  .sm-about .sm-grid-four {\n    grid-template-columns: 1fr;\n  }\n  .sm-about .sm-card,\n  .sm-about .sm-hero-panel,\n  .sm-about .sm-global-box {\n    padding: 22px;\n  }\n  .sm-about .sm-number {\n    margin-bottom: 16px;\n  }\n  .sm-about .sm-panel-title {\n    font-size: 26px;\n  }\n  .sm-about .sm-factors {\n    gap: 8px;\n  }\n  .sm-about .sm-factor {\n    padding: 12px 10px;\n    font-size: 14px;\n  }\n  .sm-about .sm-cta {\n    padding: 44px 0 48px;\n  }\n  .sm-about .sm-cta-box {\n    padding: 30px 22px;\n    border-radius: 18px;\n  }\n  .sm-about .sm-actions .sm-btn {\n    width: 100%;\n  }\n}\n<\/style>\n\n<div class=\"sm-shell\">\n  <div class=\"sm-about\">\n\n    <!-- Hero -->\n    <section class=\"sm-hero\" aria-labelledby=\"sm-hero-title\">\n      <div class=\"sm-wrap sm-hero-grid\">\n        <div>\n          <span class=\"sm-eyebrow\">SCHOOLSTW MARKETING<\/span>\n          <h1 id=\"sm-hero-title\">\n            Keep abreast of changes in education<br>\n            <span>Let the value of the school be seen.<\/span>\n          <\/h1>\n          <p class=\"sm-intro\">\n            Based on global education trends and school management case studies, we assist schools in building their brands, improving market communication, and finding a suitable digital marketing direction.\n          <\/p>\n          <div class=\"sm-actions\">\n            <a class=\"sm-btn\" href=\"#sm-services\">Explore our services<\/a>\n            <a class=\"sm-btn sm-btn-outline\" href=\"#sm-global\">\n              Learn about global services\n            <\/a>\n          <\/div>\n          <p class=\"sm-hero-note\">\n            Educational Trends \/ School Management \/ Brand Strategy \/ Digital Marketing\n          <\/p>\n        <\/div>\n\n        <aside class=\"sm-hero-panel\" aria-label=\"Our service direction\">\n          <div class=\"sm-panel-name\">Global perspective, local strategy<\/div>\n          <h2 class=\"sm-panel-title\">\n            From understanding trends,<br>To implement the school&#039;s next steps.\n          <\/h2>\n          <ul class=\"sm-panel-list\">\n            <li><span>01<\/span>Seeing the changes in education and the market<\/li>\n            <li><span>02<\/span>Clarify the school&#039;s positioning and brand value<\/li>\n            <li><span>03<\/span>Establish an effective digital communication system<\/li>\n          <\/ul>\n        <\/aside>\n      <\/div>\n    <\/section>\n\n    <!-- Why now -->\n    <section class=\"sm-section\" aria-labelledby=\"sm-why-title\">\n      <div class=\"sm-wrap\">\n        <span class=\"sm-eyebrow\">WHY NOW<\/span>\n        <h2 id=\"sm-why-title\">As the educational environment changes, school management also needs to evolve.<\/h2>\n        <p class=\"sm-intro\">\n          Changes in population, talent, families, and technology are influencing how schools operate, enroll students, and build relationships with students and parents.\n        <\/p>\n\n        <div class=\"sm-grid sm-grid-four\">\n          <article class=\"sm-card sm-challenge\">\n            <span class=\"sm-number\">01<\/span>\n            <h3>Decreasing birth rate<\/h3>\n            <p>With changes in the student body composition, schools need a clearer positioning and enrollment strategy.<\/p>\n          <\/article>\n\n          <article class=\"sm-card sm-challenge\">\n            <span class=\"sm-number\">02<\/span>\n            <h3>Teacher shortage<\/h3>\n            <p>Attracting and retaining educational talent has become an important long-term issue for schools.<\/p>\n          <\/article>\n\n          <article class=\"sm-card sm-challenge\">\n            <span class=\"sm-number\">03<\/span>\n            <h3>Family and Learning Transformation<\/h3>\n            <p>Changes in family life, educational expectations, and learning methods necessitate adjustments in communication.<\/p>\n          <\/article>\n\n          <article class=\"sm-card sm-challenge\">\n            <span class=\"sm-number\">04<\/span>\n            <h3>AI and Technological Development<\/h3>\n            <p>With the rapid evolution of information access and school selection methods, schools need to build digital capabilities.<\/p>\n          <\/article>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- About -->\n    <section class=\"sm-section\" aria-labelledby=\"sm-about-title\">\n      <div class=\"sm-wrap sm-split\">\n        <div>\n          <span class=\"sm-eyebrow\">ABOUT US<\/span>\n          <h2 id=\"sm-about-title\">\n            Global experience<br>Transform it into a method that can be used in schools.\n          <\/h2>\n          <div class=\"sm-about-statement\">\n            Understanding change and clarifying direction<br>Build a trustworthy school brand.\n          <\/div>\n        <\/div>\n\n        <div class=\"sm-body\">\n          <p>\n            Schoolstw Marketing focuses on education trends, school management, branding, and digital marketing. We compile successful case studies and practical methods for education development and school management from around the world to provide strategic references for school administrators.\n          <\/p>\n          <p>\n            Starting from the business logic behind the case, and combining it with the school&#039;s own conditions, we can help to clearly communicate the educational philosophy, curriculum features, and student growth, and build understanding and trust with students, parents, and the market.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- Global Reach -->\n    <section class=\"sm-section sm-global\" id=\"sm-global\"\n      aria-labelledby=\"sm-global-title\">\n      <div class=\"sm-wrap sm-split\">\n        <div>\n          <span class=\"sm-eyebrow\">GLOBAL REACH<\/span>\n          <h2 id=\"sm-global-title\">\n            From Taiwan to the world,<br>Strategies should be developed based on the needs of the school.\n          <\/h2>\n          <p class=\"sm-intro\">\n            Our services cover schools and educational institutions in Taiwan and around the world. We develop branding and marketing plans tailored to the local market, taking into account different education systems, languages, parental needs, and digital usage habits in various countries.\n          <\/p>\n        <\/div>\n\n        <div class=\"sm-global-box\">\n          <h3>Each plan starts with the school&#039;s actual conditions.<\/h3>\n          <div class=\"sm-factors\">\n            <div class=\"sm-factor\">State and Education System<\/div>\n            <div class=\"sm-factor\">Market and Language Environment<\/div>\n            <div class=\"sm-factor\">School size and resources<\/div>\n            <div class=\"sm-factor\">Enrollment goals and target customer groups<\/div>\n          <\/div>\n          <p>\n            By combining brand positioning, budget, and execution capabilities, priorities are established to ensure the strategy can be implemented and continuously adjusted based on results.\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- 3 Services -->\n    <section class=\"sm-section\" id=\"sm-services\"\n      aria-labelledby=\"sm-services-title\">\n      <div class=\"sm-wrap\">\n        <span class=\"sm-eyebrow\">OUR SERVICES<\/span>\n        <h2 id=\"sm-services-title\">\n          From trend insight to execution, supporting the school&#039;s long-term development.\n        <\/h2>\n\n        <div class=\"sm-grid sm-grid-three\">\n          <article class=\"sm-card sm-service\">\n            <span class=\"sm-number\">01 \/ INSIGHTS<\/span>\n            <h3>Education Trends Report<\/h3>\n            <p>\n              Track changes in global population, education policies, technology, and learning methods; compile research and school case studies to help managers grasp the direction of business operations.\n            <\/p>\n            <div class=\"sm-service-label\">\n              Trend Analysis \/ International Cases \/ Decision-Making Reference\n            <\/div>\n          <\/article>\n\n          <article class=\"sm-card sm-service\">\n            <span class=\"sm-number\">02 \/ STRATEGY<\/span>\n            <h3>School Management and<br>Marketing Consulting<\/h3>\n            <p>\n              From school positioning and brand strategy to student recruitment and relationship management, clarify key communication points and plan action plans that align with organizational resources.\n            <\/p>\n            <div class=\"sm-service-label\">\n              Brand positioning \/ Enrollment strategy \/ Content planning\n            <\/div>\n          <\/article>\n\n          <article class=\"sm-card sm-service\">\n            <span class=\"sm-number\">03 \/ SOLUTIONS<\/span>\n            <h3>Digital Marketing Tools<br>With solutions<\/h3>\n            <p>\n              By integrating websites, search engines, content, and digital tools based on market and school needs, we can improve enrollment and communication efficiency and accumulate sustainable digital assets.\n            <\/p>\n            <div class=\"sm-service-label\">\n              System integration \/ Process optimization \/ Results tracking\n            <\/div>\n          <\/article>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- Digital Solutions -->\n    <section class=\"sm-section sm-solutions\"\n      aria-labelledby=\"sm-digital-title\">\n      <div class=\"sm-wrap sm-split\">\n        <div>\n          <span class=\"sm-eyebrow\">DIGITAL SOLUTIONS<\/span>\n          <h2 id=\"sm-digital-title\">\n            Integrate brand, content, and tools.<br>To form an effective communication system.\n          <\/h2>\n          <p class=\"sm-intro\">\n            Start by addressing the areas where the school most needs improvement, select appropriate tools and processes, reduce repetitive work, and ensure that every communication accumulates long-term value.\n          <\/p>\n        <\/div>\n\n        <div class=\"sm-solution-list\">\n          <article class=\"sm-solution\">\n            <h3>Make schools easier to find<\/h3>\n            <p>Organize website information and featured content to improve search visibility and reading experience.<\/p>\n            <div class=\"sm-tools\">Website \/ SEO \/ Content Management<\/div>\n          <\/article>\n\n          <article class=\"sm-solution\">\n            <h3>Keep the relationship going<\/h3>\n            <p>Integrate consultation and list processes to deliver appropriate information based on the target audience and stage.<\/p>\n            <div class=\"sm-tools\">\n              CRM \/ Email Marketing \/ Social Media Communication\n            <\/div>\n          <\/article>\n\n          <article class=\"sm-solution\">\n            <h3>Make execution more efficient<\/h3>\n            <p>Use data to review results and combine automation and AI to optimize daily work.<\/p>\n            <div class=\"sm-tools\">\n              Data analytics \/ Marketing automation \/ AI applications\n            <\/div>\n          <\/article>\n        <\/div>\n      <\/div>\n    <\/section>\n\n    <!-- CTA -->\n    <section class=\"sm-cta\" aria-labelledby=\"sm-cta-title\">\n      <div class=\"sm-wrap\">\n        <div class=\"sm-cta-box\">\n          <span class=\"sm-eyebrow\">LET&#039;S TALK<\/span>\n          <h2 id=\"sm-cta-title\">\n            To find a clear direction for the school&#039;s next steps.\n          <\/h2>\n          <p>\n            Whether it&#039;s brand positioning, student recruitment communication, or digital system planning, we welcome you to share your school&#039;s market, operational challenges, and goals with us so we can discuss suitable solutions together.\n          <\/p>\n          <div class=\"sm-actions\">\n            <a class=\"sm-btn\"\n              href=\"https:\/\/marketing.schoolstw.com\/en\/contactus\/\">\n              Consult on customized solutions\n            <\/a>\n            <a class=\"sm-btn sm-btn-outline\"\n              href=\"https:\/\/marketing.schoolstw.com\/en\/category\/education\/\">\n              Reading Education Trends\n            <\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/section>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SCHOOLSTW MARKETING \u638c\u63e1\u6559\u80b2\u8b8a\u5316\uff0c \u8b93\u5b78\u6821\u7684\u50f9\u503c\u88ab\u770b\u898b\u3002 \u5f9e\u5168\u7403\u6559\u80b2\u8da8\u52e2\u8207\u5b78\u6821\u7d93\u71df\u6848\u4f8b\u51fa\u767c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"footnotes":""},"class_list":["post-26110","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/pages\/26110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/comments?post=26110"}],"version-history":[{"count":0,"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/pages\/26110\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketing.schoolstw.com\/en\/wp-json\/wp\/v2\/media?parent=26110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}